❓ Questions?

  1. Should you use surveys?
  2. Can you do surveys well?
  3. Why use surveys at all?
  4. Is missing data

📖 Pre-Reading

Stripe Atlas: Principles of effective survey design

Stripe Atlas: Principles of effective survey design

🖼️ Slides

Surveys.pdf

📄 Notes

https://www.youtube.com/watch?v=6GSKwf4AIlI

Long, confusing, and poorly designed surveys might lead to imperfect and limited data, which can result in false insights; the cost of acting on these wrong insights can be immeasurably greater than the alternative of not having measured anything at all.

Even not measuring is not an option for us as product designers because we cannot make human-centered products without taking users in the loop.

We Really Hate Bad Surveys!

Target population

A set of units of finite size that will be studied (e.g. undergraduate students)

Sampling frame