Stripe Atlas: Principles of effective survey design
Stripe Atlas: Principles of effective survey design
https://www.youtube.com/watch?v=6GSKwf4AIlI
Long, confusing, and poorly designed surveys might lead to imperfect and limited data, which can result in false insights; the cost of acting on these wrong insights can be immeasurably greater than the alternative of not having measured anything at all.
Even not measuring is not an option for us as product designers because we cannot make human-centered products without taking users in the loop.
We Really Hate Bad Surveys!
A set of units of finite size that will be studied (e.g. undergraduate students)